In many places, people drive not because they want to, but because there are few practical alternatives. Where transit options do exist, poor transit service, management and marketing often fail to attract potential riders. Enhancing transit use means addressing both short-term operational problems and broader, long-term issues of transit-supportive urban planning, zoning, and land use. In the short term, many low-cost actions are open to transit agencies to make the transit experience more pleasant for the public, whether this means maintaining the interior and exterior cleanliness of a vehicle, providing customer service training for personnel, or providing efficient and comfortable means of access and egress to vehicles at transit stops. This page presents technical resources that policymakers can use to inform public transit development decision making.